Auxiilliiarry busiinesses ffrrom yourr successffull book
Once you have a successful book there are several things you can do to expand on that success. Let’s say, for example, you sell 25,000 copies of your book, no small task to say the least, but what are going to do with those 25,000 potential customers?
The very first thing you need to do is make sure you can get in touch with them. Keep a database of their physical and email addresses. This way, when you come up with some add on to your book you can quickly and inexpensively contact people who have already bought from you before.
Some of the things you can do to expand on the success of your book are:
• Produce a home study course
• Develop an audio (CD or cassette) version
• Develop a seminar around the ideas or information
• Write an additional book with more information on the same subject
• If you had an e-book only version, put out a print version as well.
Let’s say you sold 25,000 copies of your e-book online for $20. Assuming you make about 90% profit, that’s $18 profit per e-book, or $450,000. Now, let’s also say you put together a home study course that goes into much greater detail than your book did and you decide to sell it for $400, home study courses typically sell for much more than books. If just 10% of the people who already bought your book turn around and buy your home study course, that would bring in an additional $1,000,000 in revenue.
So you can see, expanding your successful book into other products and
services can quickly generate a lot of extra income and the cost is greatly reduced because you don’t have to recapture those customers.
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How To Gett Diisttrriibuttiion (2)
It also gathers information about the customer for you to put in a database, allows you to track where that customer came from, allows you develop autoresponder emails, marketing messages, and a ton of other great resources to help you automate an online business.
The second one, 2Checkout, is a credit card authorization and payment gateway. MyQuickPayPro passes the credit card info to 2 Checkout who then authorizes the transaction. Once completed, MyQuickPayPro gives the customer their authorization and lets them complete the download of your e-book.
What about the cost? MyQuickPayPro costs $47 a month and 2Checkout charges a $49 one-time setup fee, 45¢ +5.5% of the sale. This is relatively minimal when you consider the huge profits that you earn with e-books.
Let’s go back to our $20 example. The transaction cost is only $1.55 per sale. Now, factor in your upfront cost of $49 and your $47 a month and you’d have to sell 5.2 books in your fist month to break even on your setup cost and then only 2.5 books a month to cover your monthly service charges. Once you got all of this stuff setup, you’re ready to start selling your e-book.
Your next question is “Does it work?” Well, to let you in on a little secret, this is how you ordered this e-book. (You did ORDER this e-book didn’t you? If not, you need to read the copyright notice and got to
http://www.playtimetopaytime.com to get your very own legal copy.)
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How To Gett Diisttrriibuttiion (1)
Distribution can be done a couple of ways, depending on what form you decide to publish in. If you want your book in the stores, you’re going to have to get a distributor.
I use BookSurge.Com. They offer a number of quality options for the selfpublisher including setting you up with Amazon.Com, Alibris.Com, and RR Bowker (isbn.org). They can even get my books into libraries and offer worldwide distribution through a number of international distributors.
I don’t recommend going directly to Barnes and Noble, Bookstop, or other large chains because they’re going to kill you on the discount they want. Say you’re retailing a book for $29.95 (the price of this book incidentally). The large chains are going to want a huge discount off the cover price, usually around 50% or more. Figure the book cost you $7 to print and the big retail chain is only paying you $14.97 per sale. You end up only making $7.97.
I say stay away from traditional “hard copy” book distribution until you’re
absolutely certain you have a successful book in electronic format.
To sell your e-book is very simple. Go here:
http://myQuickPayPro.com/x.cgi?adminid=515&id=95324
and setup an account. Next go here:
http://www.2checkout.com/cgi-bin/aff.2c?affid=149939
and setup a merchant account.
What do these two things offer you? The first one, MyQuickPayPro offer gives you a fully automated system that handles the back office transactions. When your customer clicks on the “Buy Now” button on your website, this system takes care of the transaction, and sends the customer the link to get their product.
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How To Sellff Publliish
Self publishing sounds complex and difficult until you understand that it’s
basically just formatting and printing the book. In today’s world, with the Internet and online transactions, it’s possible to self-publish without ever printing a single copy. This is done using e-books.
An e-book is what you’re reading now. You most likely saw an ad about thisparticular book, clicked on it, read the sales pitch, and then hit the “buy now” button. When you did that, my service provider was sent a message that said this user has paid for this product so send them the link to download the book.
If you want to actually sell printed copies of your book, you contact a book printer and negotiate the price. It’s based on the formatting, size, and number of pages. The trouble with conventional publishing is that it takes so long to get you book to the market.
With e-books, I can literally wake up one morning, spend the day writing a book, convert it into e-book format (typically Adobe PDF) and have it up for sale by the afternoon, depending on how much time I’m willing to put into it.
That’s why I like e-books so much. They’re simple and inexpensive. If you want to publish though, and you want to see you book for sale on, say, Amazon.Com. You’re going to need an ISBN number. Go to ISBN.org and order an ISBN number for your book and you’ll be standing in the tall weeds with the big dogs.
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Practical Guide Writing Self Self Sellff Publliisshiing
How To Wrriitte a Book
While you might think that writing a book is a difficult task, it’s really quite simple. All you have to do is start by developing a simple outline of what you’re going to write about, come up with some sub-headings, and then start writing.
Learn some of the basic writing techniques, like punctuation, paragraph
formation, and basic grammar, and you’ll bang it out in now time. You’ll also want to think about including pictures, graphs, charts, and diagrams in your book, to help further explain sections which might be a bit confusing to your readers, and write to an eighth grade level since that’s the most common level books are written too.
Once you’ve completed you book, have a few family and friends review and give you some feedback. You’re not looking for criticism, per say, but rather constructive feedback that you can use to revise the book before you publish it. You want the book to be well received by the people who are buying it since they’re shelling out their hard earned money to get the information you’re trying to convey.
In the end, writing a book basically comes down to just getting it done. With a job, kids, spouse, civic and church activities, and family responsibilities cansometimes seem absolutely overwhelming. But, if you’re serious about getting it done, you’ll find the time, even in exhaustion. As I write this it’s 3:30 AM on a Thursday. Why am I up at 3:30 in the morning? Because I want to get the book done. I’m excited at the prospect of finishing this product and getting it into the marketplace.
My motivation is to educate, information, and get paid! Yeah, I said it, I can’t wait to get paid for this book, but I’m not writing the book to get paid, that’s just a benefit and a way to keep score. I’m writing the book because I love to share information with people. I love to learn new things and educate people with that information. In short, I love what I’m doing. It’s my passion. It’s what motivates me to get up early or, in this case, stay up late.
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Understanding Conversion Rates
The conversion rate is the number of people who visit your site and turn into paying customers. So, even though I may have 5000 unique visitors, in all likelihood I can only expect about 50 of those visitors are going to buy.
5000 visitors would cost me about $6,250 in advertising costs. Let’s say that I sell the laptops for about twice what I paid for them from my supplier. Thatmeans that my gross profit for each laptop is about $249.50. If I sell 50 laptops at $499 then I’ve brought in $24,950 in revenue, $12,475 of which would be gross profit. Next, I have to take the cost of advertising ($6,250) out of my figures, which leaves me with a net profit on the sale of $6225 for the day. Not bad for a day’s work.
Of course, this is an extreme example used to illustrate a point that this stuff does work. What you must be cautious of is paying too much for your ads. If you pay a lot of money for your ads because you’re using some popular keywords, then you have to get your conversion rate up or you’ll lose money.
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Usiing Googlle and Overtture (5)
Then, I’m going to plug in my keywords that I’ve already done the research on. Next Google suggests how much I should pay for specific keywords, but I can change this number to whatever I want. So let’s go with a cost of $1.25
As you can see, at $1.25 per click, I could consistently be in the 2nd position and, if I had the budget – even with only doing this ad in the Dallas, Texas region, I could receive 5068 clicks a day.
Let’s take this study to it’s next logical conclusion, If I’m selling a laptop for $499 and I know I can drive 5000 clicks a day to my website then what could I reasonably expect to make?
The answer is, it all depends on how much money I’m earning on each sale. 5000 clicks does not mean that I will get 5000 order, on the contrary, the average conversion rate for computers and electronics is only 1%, or 50 orders in this case.
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Usiing Googlle and Overtture (4)
You’re now looking at the creation screen. Here you have the options of which language you want your ad to be in, the geographic region of the world you want to market to, and you can even customize your ad so that it only shows up in your area (great for a local business owner who would otherwise get little use out of world-wide Internet marketing).
Let’s say I have a laptop and I want to sell it in the Dallas, TX area. I would limit my region to D/FW Texas.
Now I’m going to write my ad.
When you’re writing an ad, it’s a good idea to have a really strong opener, something that calls the person’s attention to your ad and makes them want to read more. One of the best openers is to ask a question. Almost like you’re confirming what they’re searching for.
So, in the case of “laptop”, I might say simply “Are You Looking For A Laptop?”. This does a couple of things. One, it draws the reader’s attention to your ad and Two, it confirms what they are looking for. We want to confirm what the reader is looking for because if the reader clicks on your ad, you want them to be a potential customer, not a random browser. Each click costs you money, so you want to maximize the clicks from real potential customers and minimize the clicks from those who are not ready to buy. So let’s look at how this might appear.
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Usiing Googlle and Overtture (3)
As you can see, $3.01 is the highest bid at this time for the word laptop. So this give me a good indication as to how much I would need to bid in order to get in the top listings. After this I would pop back over to Google and use the Traffic Estimator tool.
This tool is great! I already know that people are paying $3.01 for the word “laptop”, but now I want to know what I would need to pay in order to get close to the top ad results when they type it in Google.
As you can see from this example, I’d have to spend $2.14 to get the top position. The great think about PPC advertising is that it you don’t have to be in the top position to get results. As long as you’re in the first 8 listings, you should get a pretty good amount of traffic.
Once you’ve determined the amount of money you’re will to spend, it’s time to set up your campaign. Go to the Campaign Summary screen and click “Create a new campaign”
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Usiing Googlle and Overtture (2)
Here, you’ll find two very useful tools: The Keyword Tool and the Traffic
Estimator tool.
Let’s start with the Keyword Tool:
Here, I can type in a keyword that I think someone might search for that concerns whatever I’m selling. Let’s say, for example, I’m selling laptop computers. I type in the term “laptop” and then have Google tell me what people are searching for that might be related.
What I’m met with is a large list of potential keywords regarding laptops,
somewhere in the neighborhood of 300 or so.
Next, I’m going to want to figure out what kind of traffic I can expect given a particular bid rate. I do this by going to Overture’s Bid Tool
(http://uv.bidtool.overture.com/d/search/tools/bidtool/index.jhtml?)
I type in laptop and Overture will show me what the current highest bids are for that keyword on their network:
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